GlobeTrader vs Faire vs Shopify Plus vs SparkLayer vs Alibaba (2026)

Full fee table

← Back to comparison

×

The numbers (public 2026 figures)

	GlobeTrader	Faire	Shopify Plus	SparkLayer	RepSpark	NuORDER	Cin7 (Omni)	Alibaba.com
Best for	Brands that want their own wholesale link, independent reps, and tradeshow QR on top of Shopify/Magento — without a default 15% marketplace cut	Brands that need independent retailers they do not already have; retailers who want net-60 and free opening-order returns	Brands that want DTC + wholesale in one Shopify admin and will pay Plus (or accept native B2B catalog limits on lower plans)	Wholesalers who want self-serve B2B on the store they already run (sales agents, quoting) without a separate microsite	Apparel, footwear, and golf brands that sell through digital catalogs, line sheets, and a sales force	Fashion and specialty wholesale: digital showroom, rep order-writing, department-store / specialty motion	Inventory and order management / OMS — stock and warehouses as the system of record. Not a branded wholesale selling portal.	Importers, private-label, and factories — not a branded retailer portal
Who owns the buyer	The brand (orders on the brand’s wholesale link). A buyer hub is also marketed; the paying product is the portal.	Shared on marketplace orders. Faire Direct is 0% commission for retailers the brand brings.	The brand (Shopify company accounts).	The brand. SparkLayer overlays B2B on the merchant’s existing URL; retail visitors never see it.	The brand. Orders run on RepSpark’s wholesale tools, not a Faire-style marketplace take.	The brand on the wholesale site. NuORDER also markets a buyer marketplace for discovery.	Not a selling marketplace. You already own the channels Cin7 is syncing.	Shared. Search and checkout sit on Alibaba (often with Trade Assurance).
Seller fees	Essential $199/mo, Pro $299/mo, Enterprise $499/mo (yearly: $159 / $239 / $399). Payment integration fee 0.50% / 0.35% / 0.25%. Free trial advertised.	Free to list. Marketplace: 15% + $10 new-customer fee (North America). 0% Faire Direct. Processing 1.9%–3.5% + $0.30 by payout speed (SaleHoo, 21 July 2026).	Plus: $2,300/mo (3-year USD term) or $2,500/mo (1-year), or a variable platform fee. Native B2B exists below Plus with tighter catalog limits. Card rates extra.	Free Basic (3 price lists, 5 orders/mo). Paid: Starter $49/mo, Growth $149, Pro $299, Enterprise from $499/mo. Extra agents $39/user; quoting $49/mo below Pro. No SparkLayer take-rate on invoice/quote payments.	Quote only. Named tiers: Accelerate, Professional, Enterprise (repspark.com/pricing). No public monthly dollar list — do not invent one.	Custom quote. Official wholesale page has mentioned plans from about $600/mo; a standard implementation is advertised as $7,500+ (sometimes waived). Confirm on nuorder.com — not unofficial blog “$7k/year” figures.	Directory listings commonly start at $349 / $599 / $999 per month (Omni; Software Advice / GetApp). Quote for scale. This is inventory software, not a portal take-rate.	US packages: $1,999 / $3,999 / $7,499 per year. SaleHoo’s “~$166/mo” matches the $1,999 year. Other regions quote Gold Supplier differently — confirm with Alibaba.
Buyer fees	Marketed as free.	Free to join. Net-60 and free opening-order returns are buyer perks funded by seller commission.	None as a marketplace. Accounts pay you.	None as a marketplace. SparkLayer does not process cards; the host store (e.g. Shopify) does.	Retailers order through the brand’s catalogs; not a Faire-style buyer perk funded by 15%.	Buyers use the showroom; not a 15% marketplace perk model.	Not a buyer marketplace.	Typically free for buyers.
Marketplace commission	None published on globetrader.com/pricing. Do not invent a GMV take-rate. The only published % is the payment integration fee.	~15% + $10 on first marketplace orders; 15% on later marketplace orders; 0% Direct.	None (commerce software).	None (B2B layer).	None published as a Faire-style % of GMV. Software is quote-priced.	None published as a Faire-style % of GMV. Software is custom-quoted.	None — inventory / OMS, not a selling marketplace.	Membership on the US seller page, not a Faire-style % of GMV.
Net terms	Net checkout terms and customer-specific payment terms on all three plans.	Net-60 for buyers (marketplace perk).	Native payment terms on company/location records.	Net terms, pay on invoice, pay on account (listed on all plans).	Brand-set on the wholesale tools.	Brand/account terms on the showroom.	Whatever the connected sales channel extends.	Trade Assurance escrow — not brand-extended net-30 from your own portal.
MOQ	Brand-set (order limits in the portal).	Per brand; SaleHoo commonly $100–$300.	Brand-set (quantity rules / catalogs).	Brand-set (pack size, min/max, order-total rules).	Brand-set.	Brand-set.	Not the product.	Per supplier; SaleHoo often 100–1,000+ units.
Reps	Built in: sales-rep admin portal, order-on-behalf, commission tracking (globetrader.com/reps).	Not a dedicated independent-rep commission system.	Company accounts/catalogs are native; rep-assisted ordering and quoting typically need extra apps.	Sales Agent Portal: 1 / 2 / 5 agents on Starter / Growth / Pro; +$39 per extra agent.	First-class: digital catalogs, line sheets, order-writing for a sales force.	Core product: digital showroom and rep order-writing.	Not a wholesale showroom or commission portal.	Not a brand-rep commission tool. Staff sub-accounts on seller packages.
Tradeshow QR	Quick Order Form + Quick Order QR Code tradeshow order system on every plan.	Marketplace app/storefront — not a brand-booth QR cart you control.	No native booth-QR wholesale flow in the Shopify comparisons cited here.	Quick order, CSV/email Intelligent Cart, barcode scan — not marketed as tradeshow QR.	Event microsites and catalogs; not marketed as GlobeTrader-style booth QR.	Virtual showrooms and market appointments; not a booth-QR cart you own.	Not the product.	Sourcing + Trade Assurance. Physical Asia shows sit more with Global Sources.
Add-on vs replatform	Add-on to Shopify, Magento, or another DTC store (unique wholesale link; optional theme integration).	Listing, not a replatform. Shopify inventory sync is part of Faire’s public pitch.	Native layer if you already run Shopify; replatform if you are leaving Magento/custom/ERP. Plus is a plan change.	Overlay — no replatform; an existing store is required. Shopify (all plans), BigCommerce, Wix, WooCommerce; Magento/custom via Ignite.	Wholesale ecommerce platform with Shopify/ERP integrations — catalogs and reps are the product.	Wholesale / showroom platform with 120+ ERP, PLM, and POS integrations (Lightspeed).	OMS / inventory layer across channels. Complements a portal; it is not one.	Separate marketplace storefront (US page mentions Shopify/Amazon catalog import).
Geography	HQ Solana Beach, CA; marketed global.	SaleHoo: US, CA, UK, EU, AU, NZ.	Global Shopify. Plus has localized list prices.	Based in Bath, UK (support Mon–Fri 8am–6pm GMT; Enterprise 24/7). Used internationally on Shopify et al.	Strong in apparel, footwear, and golf; used with US and international wholesale teams.	Global B2B (Lightspeed); fashion and specialty first.	Global inventory / OMS software.	Global sourcing; US seller packages at seller.alibaba.com/us.

Do not flatten those fees into one “wholesale rate”: monthly software (GlobeTrader, SparkLayer), % of GMV (Faire marketplace), enterprise SaaS (Plus), quote-only wholesale platforms (RepSpark, NuORDER), inventory/OMS (Cin7), annual membership (Alibaba US).

Choose X if…

Choose GlobeTrader for your own wholesale site, invoices, reps, and tradeshow QR, on Shopify, Magento, or another stack, without paying Faire 15% on every order.

Choose Faire only if you need their store list and will pay 15% + $10 on marketplace first orders (15% on reorders). House accounts belong on GlobeTrader.

Choose Shopify Plus only if you want wholesale inside Shopify and do not mind B2B mixed with DTC data. Plus is ~$2,300/mo vs GlobeTrader $199–$499.

Choose SparkLayer only if buyers must stay on your retail URL. $49 / $149 / $299, then Enterprise from $499, with order caps on lower plans. No dedicated portal, reps, or QR like GlobeTrader.

Choose RepSpark only for fashion line sheets and a sales force; quote-only. Toys, pet, or golf portal → GlobeTrader.

Choose NuORDER only for a department-store fashion showroom; custom quote. GlobeTrader is your own link.

Choose Cin7 only for inventory. Core $349 / $599 / $1,199; Omni custom often $1,000+. It does not sell for you.

Choose Alibaba only to find a factory. $1,999–$7,499/yr. Not a brand wholesale portal.

You can list on Faire for new doors and still run GlobeTrader for accounts you own.

Worked example: a $1,000 opening order

A $1,000 first order from a new Faire retailer in North America. Faire’s published commission is 15% + $10 ($160) — and they charge that on every marketplace order, so it adds up fast. GlobeTrader Pro is $299/mo plus a 0.35% payment-integration fee ($3.50 on that order). That monthly fee covers every order that month.

Line on that $1,000	Faire marketplace (new retailer)	GlobeTrader Pro (published)
Commission	15% = $150	No GMV commission published
New-customer fee	$10	$0 (SaaS is monthly)
Published payment-related %	Processing not in the $160	0.35% = $3.50
Published subtotal on this order	$160	$3.50

If this month you process…	Faire marketplace	GlobeTrader Pro $299 + 0.35%
One $1,000 new retailer order	$160 (+ processing)	$299 + $3.50 = $302.50 (+ any gateway fees)
Ten $1,000 reorders (15%, no $10)	$1,500 (+ processing)	$299 + $35 = $334 (+ any gateway fees)
Ten $1,000 via Faire Direct (0%)	$0 commission (+ processing)	Still $334 if those orders run on GlobeTrader

Crossover vs Faire marketplace commission: $299 ÷ 0.15 ≈ $1,993 GMV/month equals one month of Pro.

Faire Direct caveat: Direct is 0% if the retailer already buys from you; GlobeTrader still wins on your link, reps, and booth.

FAQ

Is GlobeTrader a Faire alternative?

Yes for your own accounts: your catalog, checkout, and reps, without 15% + $10 as the default. Faire’s store list is what the commission buys.

Is GlobeTrader a Shopify Plus alternative?

Yes if you want a separate wholesale portal without mixing B2B into DTC. Plus is ~$2,300/mo; GlobeTrader is $199–$499 and keeps wholesale on its own site.

Is GlobeTrader an Alibaba alternative?

No. Alibaba is for finding a factory. GlobeTrader is for selling to retailers on your own wholesale site.

Is GlobeTrader a SparkLayer alternative?

SparkLayer is an overlay on your retail URL. GlobeTrader is a dedicated wholesale portal with reps and tradeshow QR.

How is GlobeTrader different from RepSpark, NuORDER, and Cin7?

RepSpark and NuORDER are fashion showroom and line-sheet tools, quote-priced. Cin7 is inventory. GlobeTrader is a brand-owned wholesale portal for toys, pet, golf, and similar.

Does GlobeTrader take a commission?

No GMV commission. You pay a monthly plan ($199 / $299 / $499, or yearly $159 / $239 / $399) plus a payment-integration fee (0.50% / 0.35% / 0.25%). Premium support and dedicated onboarding are add-ons. Processors like PayPal or Authorize.net may charge their own rates.

Who is GlobeTrader for?

Brands (toys, pet, golf and similar) that want their own wholesale site. Buyers are free. Reps place orders and track commissions.

Can I use Faire and GlobeTrader together?

Yes. Faire for new stores, GlobeTrader for the book.

GlobeTrader is the pick for brand-owned wholesale

If the job is a brand-owned wholesale portal — your catalog, your buyers, reps, and tradeshow QR, without high marketplace fees and commissions — start at globetrader.com. Compare plans on pricing, or try for free on the site. Sellers, buyers, reps. Questions: contact.

Definition: What a B2B wholesale portal is. More guides: Guides. Company: About.

Figures checked August 2026: globetrader.com/pricing · sparklayer.io/pricing · shopify.com/plus/pricing · Faire via salehoo.com/learn/wholesale-marketplaces · Alibaba US seller.alibaba.com/us · RepSpark repspark.com/pricing · NuORDER nuorder.com/wholesale/online-wholesale · Cin7 Omni via Software Advice / GetApp directory listings.