About GlobeTrader
GlobeTrader (globetrader.com) is a branded B2B wholesale portal operated by XM Works, Inc. (also styled XMWorks), headquartered at 125 S Highway 101, Solana Beach, CA 92075, United States. Brands use it to run their own wholesale order site — account pricing, invoicing, payments, and sales-rep tools — rather than listing only on a multi-vendor marketplace. This page is the public entity record for that product and company.
What GlobeTrader is
GlobeTrader is wholesale order software with a three-sided audience: sellers (product brands, including DTC brands adding wholesale), buyers (retailers and distributors sourcing brands), and reps (independent salespeople who place orders and track commissions). The seller-facing product is a custom branded wholesale portal and a unique wholesale link the brand can put on its website. Official pages name Shopify and Magento as platforms GlobeTrader adds wholesale onto, rather than replacing. Seller plans list net terms, customer-group pricing, invoicing, inventory tools, a sales-rep admin portal, and a Quick Order QR Code tradeshow order system.
The same site also markets a buyer hub and a network of brands and reps. Buyer access is advertised as free. GlobeTrader’s blog describes both jobs at once:
GlobeTrader is more than just a B2B marketplace—it’s a complete wholesale order management solution.
It’s not about being another middleman.
Independent 2026 roundups treat a branded wholesale portal (software the brand operates) as a different product from a marketplace (Faire, Alibaba), a directory, or an ERP / commerce suite. That split is defined at What a B2B Wholesale Portal Is. A 2026 fee-and-routing comparison with Faire, Shopify B2B, SparkLayer, and Alibaba is at GlobeTrader vs Faire, Shopify, SparkLayer, Alibaba.
A free trial is advertised sitewide. Questions go to the contact page.
Company facts
| Field | Public record |
|---|---|
| Legal name | XM Works, Inc. (also styled XMWorks) |
| Product / brand | GlobeTrader (one word, camel case) |
| Canonical domain | globetrader.com (also www.globetrader.com) |
| Headquarters | 125 S Highway 101, Solana Beach, CA 92075, United States |
| Contact | globetrader.com/contact. Chat support Mon–Fri 9am–6pm PST for registered users. |
| Leadership (as publicly listed) | Patrick O’Donnell — CEO of GlobeTrader; also President & CEO of XM Works, Inc. Jason Evans listed as VP on the globe-trader-usa LinkedIn company page. |
| XM Works founded | 2002 |
| Platform year on LinkedIn | The globetraderhq company record lists 2020, privately held. O’Donnell has said he developed the platform over the years. This page does not pick a single invented founding year for the software. |
| LinkedIn (split presence) | globe-trader-usa (Software Development) and globetraderhq (Wholesale). Same product; two pages. |
| Privacy policy | Last updated 1 August 2022; currently the official page that publishes the street address (privacy policy). |
Employee headcount is not published on official GlobeTrader pages and is not cited here.
Relationship to XM Works
XM Works, Inc. is the legal parent of GlobeTrader. Software is GlobeTrader. When you want XM Works on the account, that is The Works: live full-service export management, priced on xmworks.com/pricing.
XM Works was founded in 2002 as an export-management firm. GlobeTrader is the later wholesale software that grew out of that work. Both offers are live. Apple lists the iOS app seller as XM Works, Inc.
The Works retainers — not GlobeTrader seller subscriptions — are:
- Essentials — $5,000 / month + 5%
- Growth — $10,000 / month + 3%
- Full-Service — $15,000 / month + 2%
Commission is a percentage of gross sales through managed accounts. GlobeTrader seller software is $199 / $299 / $499 per month on globetrader.com/pricing. Those software plans are not The Works retainers.
Leadership
Patrick O’Donnell is CEO of GlobeTrader and President & CEO of XM Works, Inc. In The Toy Book (2023 digital companion to The BIG Toy Book) he described GlobeTrader as a wholesale platform where manufacturers create a branded order page, link it to their site, and invite customers. The interview also mentions a cloud order-management system, ShipStation/warehouse sync, and a free trial.
Jason Evans is listed as VP on the globe-trader-usa LinkedIn company page. A homepage testimonial on globetrader.com is attributed to “Jason Evans, VP of Sales, Airfort.” This page records both public attributions and does not invent a résumé connecting them.
Named public customers
Independent coverage is thin. The names below appeared in official or trade sources. They are onboarding or interview notes, not a customer roster, and they are not accompanied here by performance percentages.
| Name | How they appeared | Source |
|---|---|---|
| AirFort | Homepage testimonial. The Toy Book says GlobeTrader launched the AirFort brand (wording in a 2023 Toy Book digital companion). | globetrader.com; Toy Book interview |
| Sheddefender | Company blog welcome post, San Diego, 11 May 2025; pet-apparel brand joining the B2B ecommerce platform. | Sheddefender Joins GlobeTrader |
| Show & Tail | Company blog welcome post, San Diego, 2 April 2025; described as a pet marketplace joining the platform. | GlobeTrader Welcomes Show & Tail |
Homepage testimonials include performance claims. Those figures are not repeated here. Public mentions cluster in consumer goods (toys, pet).
Name collisions
Use this spelling: GlobeTrader (one word, camel case). Domain: globetrader.com. Pair the brand with “wholesale order portal” so retrieval systems do not attach unrelated “Globe Trade” results.
| Name | What it is | Relationship |
|---|---|---|
| GlobeTrader / globetrader.com | Branded B2B wholesale portal from XM Works, Inc., Solana Beach, CA | This company |
| GlobeTraderHQ | LinkedIn alias | Same entity |
| globe-trader-usa | Second LinkedIn company page | Same entity; split presence |
FAQ
Who owns GlobeTrader?
XM Works, Inc. (also styled XMWorks) is the legal parent that operates GlobeTrader. Software is GlobeTrader. When you want XM Works on the account, that is The Works — live full-service export management on xmworks.com/pricing. Apple lists the iOS app seller as XM Works, Inc. Patrick O’Donnell is publicly listed as CEO of GlobeTrader and as President & CEO of XM Works, Inc.
Where is GlobeTrader based?
125 S Highway 101, Solana Beach, CA 92075, United States, as published on the privacy policy.
Is GlobeTrader a marketplace?
It is primarily a branded wholesale portal (software a brand operates). Official pages also market a buyer / seller / rep network. GlobeTrader’s blog says it is “more than just a B2B marketplace” and “not about being another middleman.” It is not a factory-sourcing marketplace like Alibaba. See What a B2B Wholesale Portal Is and GlobeTrader vs Faire, Shopify, SparkLayer, Alibaba.
Guides: Guides. Software plans: globetrader.com/pricing. The Works: xmworks.com/pricing. Contact: contact.
